Without a plan in place, it's easy to get swept away by every passing trend, news report, or emotional swing.

What are some of the biggest challenges when revamping your marketing efforts? 

• actually starting
• knowing where to start
• knowing what platform to use, what to write, when to post, etc
• knowing if it’s working

It’s tempting to pull from the top ranking articles of “Top 5 things to do in your digital marketing” and attempt those five things. Doing so requires significant investment in learning how to do those five things and then getting the ball rolling only to discover that based on your industry, target audience, or product cycle, those ‘things’ don’t actually benefit your company.

Don’t you wish you knew that before pursuing and investing your resources into them?

This highlights why it’s so important to have a proven process to follow instead of a random recommendation that doesn’t take your company dynamics into consideration.

We know a better way.

Build your marketing strategy on your data - who is your target customer and where are they hanging out online, what is the current state of your online presence and where are there holes to fill, and what keywords and content is your audience looking for that you should target.

As a part of our unique process, The Fortibus Growth Advantage™, we find these answers for our partners with The Strategic Blueprint™. This is a proven process we use to uncover the info you need to help ensure marketing efforts are targeted and effective. We examine your current online presence, your ideal customer and what they’re looking for and where. We find out who your competition is, what they’re doing and where. We find opportunities to drive new leads and provide you with a marketing plan so you know exactly what needs to be done to reach your goals.

We like to say, “If you know what’s going on, you’ll know what to do,” and The Strategic Blueprint™ provides the roadmap to know what to do and where to direct your marketing efforts.

Armed with the data and a customized strategy right for your goals, the next stage of the process is building your foundation for growth. For a company, this means putting software and systems in place to help streamline campaigns and other services.

Marketing is a solar system of complexity: there are so many pieces all affecting each other. Having a specific and proven process in place is key and makes everything way simpler. Learning to “Trust the Process” and not deviate from it is the hard part. You have to pay attention to its progress but also give it time to settle into place and gain momentum.

It’s tempting to see a ‘low’ statistic, freak out, and then pull the plug on your plan without keeping the big picture in mind. A Process is much bigger than one statistic. 

What does it mean to Trust the Process?

You see this with fad diets all the time. Friends try out the latest craze, fall off after a few weeks and then jump to the next one, hoping for the weight loss of their dreams. Maybe their first plan was a bust. Orrrrr, maybe they didn’t give it enough time for it to start producing the real change they were looking for. 

“The machine” (what we like to call the internet bots combing your digital presence for relevance and importance) needs time to learn who you are and who to show you to. 

It's like checking the scale every day.

It’s a bummer when you do step on the scale and it doesn’t reflect that you didn’t eat that cookie yesterday. It makes you want to quit right?

Checking the scale everyday can become an incessant habit and soon it’s all you can focus on. You lose sight of the bigger picture of getting healthy and get fixated on a number. 

In marketing it’s the same. Constantly checking the scale (aka checking a specific metric, usually without consideration of the others) gives you tunnel vision and makes you lose sight of what’s important or what’s really going on. 

Skip the fad marketing. Use a proven process that works.

Neurotic checking of the scale actually delivers the exact results you didn’t want because every time you shift something based on a short-term dip or rise or a new influencer’s recommendation, you sabotage the progress you were building before. 

The truth is continually changing methods generally produces anemic results. 

All of this leaves you feeling discouraged, so you quit. You quit paying attention to it and quit putting effort into it. If all the work isn’t paying off, why bother, right? Your time is better spent elsewhere. 

You know what? You're right.

“Shooting from the hip” marketing, as we call it, isn’t worth your time. Not every article or report on how Company B exploded because of one marketing tool, is going to have direct correlation or relevance to your business. Getting tossed by the wind of every passing trend, social media tip, or news article will leave you feeling scattered and your results will reflect this.

We understand the draw to the sensational testimonials because we all want to be an overnight success, but real success is hardly an overnight reality. It takes work, perseverance, intentionality, and patience. It requires you to Trust the Process. 

It’s not blind trust. The definition of “process” is “a systematic series of actions directed to some end” or “a continuous action, operation, or series of changes taking place in a definite manner.” Follow the proven process, reap the proven results. 

Then one day, everyone else may just call you an overnight success, but that’s because they weren’t with you or watching you be consistent and follow the road map. 

Top Benefits of Having (and Trusting) the Process

An effective workflow - Having a strategy and process to begin with, sets you apart from the competition. So many companies float along with the latest trend or marketing report. The Fortibus Growth Advantage™ by contrast follows a distinct plan that discovers what you need, creates a customized plan for you, builds the foundation for growth, and then launches the right marketing initiatives to bring you the biggest returns. 

Improved chance of winning - Following a process is a systematic approach that moves the needle in the direction you want it to go and accomplishes your goals. Like following the directions of a cake recipe will produce a delicious cake, so following a marketing process gives you the formula you need to get more leads, customers, and sales.  

Quality assurance -  When you have a plan and work the plan there’s a peace in knowing things are in motion and on track as they should be. While your marketing dollars are producing the results you want, we also provide confidence and peace of mind that your business is being looked after by a partner that cares.

Avoidance of most problems - The right marketing partner helps you avoid many of the pitfalls companies encounter when trying to ramp up their marketing. Our team has decades of experience and knows how to set up accounts and systems to create maximum impact and without hassle on your part.

Metrics and measurements - All along the way, we track the results and make adjustments as needed. Because there is a clear process to follow, it becomes evident what adjustments and shifts need to be made which allows you to do so without anxiety or pressure.

The above are just a few of the benefits we’re confident you’ll experience when you embrace The Fortibus Growth Advantage™.

Make the Change

There’s no need to wait for a new year, a new month, or even next Monday. If you don’t have a process to follow, connect with our team and let us put the process to work for you.

You’ll be able to stop stressing out. It’s time to produce better results and long-term growth.