Discover Three Things You Must Consider When Creating Your Marketing Plan
(that most companies don't)
Get the guide now ↓
Discover Three Things You Must Consider When Creating Your Marketing Plan
(that most companies don't)
Get the guide now ↓
Case Study
Read’s Uniforms provides uniforms and accessories for the medical, public safety, hospitality, education, and industrial sectors. Headquartered in Asheville, NC, Read's has over a dozen locations spread across five states in the Southeast, providing a diverse selection of products and services from scrubs and uniforms to accessories to embroidery and alterations.
Read’s Uniforms holds a big storewide sale every year. The challenge was customers would only find out about the sale if they came into the store. An outdated website and inactive social media accounts meant customers and potential customers weren’t aware of sales and promotions available to them.
Eric Hutzler, the company’s president, felt underwater managing 13 stores while in the process of acquiring more. He contacted us in hopes of finding a strategy that would drive sales up and get the word out about their annual sale.
We took a three-pronged approach to get the word out to current and past customers. We also wanted to provide a way for customers to share the news about the sale. We launched a social media campaign to create excitement leading up to the sales event. It included multiple designs on all company pages and encouraged customers to share the news.
We also deployed an email campaign announcing the event with subsequent emails giving past customers a sneak peek at what products would be available. We built excitement around the event up to the day of.
We also incorporated text messaging to promote specials leading up to the sale. This proved to be a great way to remind customers throughout the day of the sales event too.
The results far exceeded Eric’s expectations. When the sale was complete and the numbers were tallied, stores saw an increase of over 1,500% in sales revenue from the previous year. A strategic byproduct of this approach, utilizing channels not previously used, Read’s Uniforms now had multiple, direct channels to engage and inform customers of new products and future sales.
