Case Study

Leads Increase While Reducing 90% of Ad Cost

Client Overview

Agile IT is a top Microsoft Cloud Service Provider, focusing on Microsoft 365 and Azure, Commercial, Government, and GCC High service. Based in San Diego, California, Agile IT offers cloud services, business automation solutions, data services, and integration and intelligence with a 15 year track record of helping businesses tap the full potential of their software and systems.

Challenge

Despite a strong reputation with current clients, AgileIT was struggling to bring in new clients on a consistent basis. They were running PPC campaigns in-house but weren’t seeing the ROI they needed. AgileIT reached out to us looking for help to drive more leads with a better ROI. When asked why they chose us, Sean Spicer, the company’s Director of Sales & Marketing said, “Of all the companies we interviewed, you were the most knowledgeable.”

Strategy

We started with an audit of their current accounts and campaigns. We thought it best to create new campaigns, rather than change the existing ones. We developed new search campaigns for AgileIT focusing specifically on the top 3 services that were both profitable and that they had the bandwidth to scale.

We also incorporated retargeting ads designed to take those who visited AgileIT’s website to the next step in the buyer journey while bringing them back to the website.

We worked with AgileIT to build landing pages targeting these three services. These pages were designed to convert and directly affect ad spend.

Results

More of AgileIT’s right fit clients began reaching out right away. After two months, their campaigns were singing. AgileIT experienced a 12% increase in marketing qualified leads (MQL) at 10% of their previous ad spend! They are now working with the right companies and getting the right ROI.

If you want these kinds of results and better, schedule a discovery call and let’s talk about what your growth can look like.

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