Discover Three Things You Must Consider When Creating Your Marketing Plan
(that most companies don't)
Get the guide now ↓
Discover Three Things You Must Consider When Creating Your Marketing Plan
(that most companies don't)
Get the guide now ↓
You’ve seen the blogs online - people sharing stories from their childhood, how they’ve made major changes in their life, or their personal opinion on what’s currently going on in the world. People choose to read blogs for the personal touch it offers. Typically, blogs also provide easier-to-read content that resonates with the reader. Blogs often read like a conversation with a human, rather than reading an academic article or textbook.
Blogs are a way to speak directly to your audience, with authority and humility. It provides that personal connection that people long for and look to.
You may be asking yourself, “How does this apply to my company?” Companies who blog receive, on average, 97% more links back to their website. That’s huge! Why? Backlinks provide tremendous SEO value for your website. SEO aside, a blog is a way of creating a channel of clear communication with your audience. You can provide value beyond the quick snippet of ad copy or that short social media post that directed them to your website. You can offer an inside look into your mindset around your product or service. You build trust and community speaking directly to your customers. When people trust you, and like you, they buy from you and refer others to you over and over again.
Companies who blog have
97%
more backlinks to their website
While people are getting used to checking social media for news, the amount of people who are utilizing blogs is constantly growing. Blogging is one of the most effective ways of pushing out information today.
People religiously use Google to find answers or to find the closest business that fits their needs...and believe me, Google isn't going anywhere anytime soon. By actively posting on a blog, you show Google that you are a very active and trustworthy business, that they should promote. This helps your SEO and gets more visitors to your website.
If you’d like help with blogging or you need help with any blog services, reach out and talk with one of our bloggers today! With specialized research and content tailored just for you, we make sure your brand messaging is consistent and appealing.
The first step is to decide what you want your blog to talk about. This is a crucial element and it will guide your writing for the life of the blog. Make sure you choose a somewhat consistent topic so you become known as the authority. Not only does it need to be resourceful, but this content needs to be compelling enough to keep readers coming back for more.
Give your blog a personality. Take time to design your blog and choose a blog name. It should be so captivating that people who might not even need your service or your product right now, want to hear what you have to say.
As your blog begins to gain traction, take the time to continue to write compelling content. This will be the driving force behind your blog and will be what makes or breaks your efforts. Like all marketing efforts, "set it and forget it" doesn't work.
A blog is a great tool to drive more organic traffic to your website. Sprinkling keywords and popular search terms in your blog can aid in pushing your company to the top of the list on search engines. The more people you can get to your website, the more opportunity you have to sell. Since people rarely move beyond the first page of a search engine, you want to ensure you’re on the first page, at the top. Publishing a consistent and well written blog can help you achieve this, while creating authority and trust. You can find a more in-depth view on SEO on our blog.
We have a team of expert bloggers with years of experience helping companies craft and execute compelling blogs, whether it be for lawyers, dentists or restaurants. We can co-write, ghostwrite, or write guest posts for you. Let's connect and chat about your needs and how our blogging services can help your business!
