You’ve seen the blogs online - people sharing stories from their childhood, how they’ve made major changes in their life, or their personal opinion on what’s currently going on in the world. People choose to read blogs for the personal touch it offers. Typically, blogs also provide easier-to-read content that resonates with them. Blogs often read like a conversation with a human, rather than reading an academic article or textbook.

You may be asking yourself, “How does this apply to my company?” Companies who blog receive, on average, 97% more links back to their website. That’s huge! Why? A blog is a way of creating a channel of clear communication with your audience. You can provide value beyond the quick snippet of ad copy or that short social media post that directed them to your website. You can offer an inside look into your mindset around your product or service. You build  trust and community speaking directly to your customers.  When people trust you, and like you, they buy from you and refer others to you over and over again.

Let’s not forget the SEO value. A blog is a great tool to drive more organic traffic to your website. Sprinkling keywords and popular search terms in your blog can aid in pushing your company to the top of the list on search engines. The more people you can get to your website, the more opportunity you have to sell. Since people rarely move beyond the first page of a search engine, you want to ensure you’re on the first page, at the top.. Publishing a consistent and well written blog can help you achieve this, while creating authority and trust. You can find a more in-depth view on SEO in our blog (linked to SEO services page until blog is up).

We know it can be overwhelming. If you’d like help with blogging or you need help with any creative aspect of writing copy for your brand, we can help! With specialized research and content tailored just for you, we make sure your brand messaging is consistent and appealing. Contact us today to schedule a consultation!